JuryMeter was a project of HUGO Analytics, LLC, which was founded by three professors to leverage empirical methods and advanced data analytics to improve litigation outcomes. Unlike many litigation consultants, we apply social science insights and larger-scale experimental testing to identify, rapidly and rigorously, which litigation strategies are most likely to succeed with juries. For large cases approaching trial, we offer tailored support with extensive engagement, custom demographic panels, and randomized experimentation to optimize strategy.